Decathlon ad – Boracay – behind the scenes

– March 3, 2008

Behind the scenes of the decathlon ad shot in Boracay – Philippines. You can view the final ad here.

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About Eric Leleu

I have been living in China as a photographer for a few years. My brain is obsessed by concepts such as authority, consumerism, capitalism, geopolitics, sociology or urbanity... In a word, I am interested in our contemporaries (you and I) and the world as it becomes. My focus is the dynamics of public spaces: the interrelationship between the authority, the crowd and the individual. As for my eye, it is looking for colors and intensity. My dream is simple: having a few of my photos living longer than me...